Pace Morby Getting Exposed, Why is Everyone Writing Books?, Keys Con Review
Hosted by Mike DeHaan, Dan Austin, Dylan Koch
▶ Watch this episode on YouTubeIn this episode
Mike DeHaan and Dan Austin recap their first in-person Keys Con mastermind in Scottsdale, then dig into the allegations surfacing against Pace Morby (past litigation involving a payroll company and a contracting business) and why they distrust the sub-to education world. They also question the flood of ghostwritten real estate books, review how their team performed while they were away, and look ahead to Q1 2024 as a likely stress point for the economy.
Key takeaways
- Real estate skills are only step one; scaling requires business skills like hiring, org charts, sales training and systems — which is what Keys Con focused on for their one-to-three-deal-a-month members.
- Vet who you learn from. The hosts point to publicly posted allegations about Pace Morby's past (a payroll company that allegedly kept over $2M in payroll tax money, and a contracting company that allegedly didn't pay employees) as reasons to be skeptical of his courses and Gator lending model.
- Self-published books are no longer a credential — ghostwriting companies charge $10–20K, anyone can publish on Amazon, and pre-release five-star review campaigns make ratings meaningless. Compare that to Alex Hormozi rewriting $100M Offers nine times over two and a half years.
- Systems take longer than you think. The hosts spent roughly 11 months building, scrapping and rebuilding processes before the business ran without them — proven when both hosts and their lead operator were all away and call numbers held.
- Off-market pricing is subjective. Their teammate Robbie went back to a buyer for $5,000 more on his first wholesale deal and got $4,000 — doubling his profit in a two-minute conversation.
- Being quick to try new things and honest about pivoting away from failures is what separates growing operators from people stuck doing the same thing for years.
Show notes
Pace Morby Getting Exposed, Why is Everyone Writing Books?, Keys Con Review
Episode 235
Networking is key if you want to break into the real estate industry and be successful as a real estate investor. But who can you trust to help you grow? Can you trust the famous investors on social media, or the influencers that gatekeep their knowledge in their self-published book?
In this episode, hosts Mike DeHaan and Dan Austin tackle these questions head-on as they delve into the questionable practices of Pace Morby, the proliferation of real estate books, and the value of building a reliable network. Reflecting on their own experiences, they share how embracing failure has been pivotal in scaling and optimizing their businesses.
It’s been a week since Mike and Dan recorded an episode live from Keys Con, so today they’re also giving their final thoughts and takeaways from the event. From business management to scaling effectively, this episode highlights the importance of networking and refining systems that allow your business to run smoothly — even while away at events like Keys Con.
Tune in for all this and more!
Topics discussed in this episode:Recap of Keys ConPace Morby and scammers in the industryWhy is everyone writing their own book?Business improvements and team performanceThe impact of refining business systemsAdaptability and turning failures into opportunitiesChallenges in the economy and 2024 predictionsLearn how to start your own real estate investing business in the NEW Accelerator program! Sign up for one of 10 spots here: https://www.collectingkeyspodcast.com/launch
If you’re an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://www.collectingkeyspodcast.com/store
Check out the NEW Big Dan Energy shirt (and more!) in the Collecting Keys Merch Store: https://store.collectingkeyspodcast.com/
Download the FREE 5-Step Guide To Generating Off Market Leads here: https://www.collectingkeyspodcast.com/free
If you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://www.instantinvestorprogram.com and see if you are a good fit for the mastermind group!
Collecting Keys Podcast Resources:
Frequently asked questions
What are the allegations against Pace Morby?
The hosts discuss videos posted by an Instagram account (goob_youtoo) alleging Pace filmed himself evicting a long-term elderly tenant, and citing past litigation including a payroll company he ran with his father that allegedly kept over $2 million in clients' federal payroll tax money, and a company called US Tank that allegedly didn't pay its employees. The hosts repeatedly note these are allegations from that creator's videos.
What is Keys Con?
Keys Con is Collecting Keys' first in-person event, a mastermind and bootcamp for 15 Instant Investor Program members held in Scottsdale. It covered fitting yourself into your business, hiring, building an org chart, and building and training a sales team.
Why do the hosts say most real estate books aren't worth much?
Because publishing is no longer a filter — people hire ghostwriters for $10–20K (or use ChatGPT) and self-publish instantly, then ask their entire network for five-star reviews before the book is even out. They argue how hard someone promotes a book is inversely related to how much value it actually holds.
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Transcript
Read the full transcript
Dan Austin: [0:00] It's all about like screwing like just ordinary people because the other thing that they did, him and his dad had a company allegedly called US Tank where they I don't know what the hell that was, but they would do work on behalf of other people and get paid, kinda like sound like a contracting company. And so what they would do is make their employees go and do the work and collect the money and then just not pay their employees.
Mike DeHaan: [0:30] What's going on, guys? Welcome to today's episode of the Collecting Keys Real Estate Investing Podcast. Today is Wednesday. This is the Mike and Dan Show. This is your first time here. This is the show where we teach you how to use real estate to make massive income, not just passive income. And I am your host, Mike DeHaan, here with my cohost here, Dan Austin. And I apologize if I sound a little froggy today. Just wrapped up our TEAS Con event, yellow throaty. I got our TEAS Con first in person event for our instant investor program members. And tell you what, after talking for three straight days in the Scottsdale, like dry air
Dan Austin: [1:14] Dry desert.
Mike DeHaan: [1:15] I mean, you like to think you're adaptable, and then you go to something that's really low intensity honestly, and it just like takes you out, man.
Dan Austin: [1:22] Yeah. Well, it was a lot, man. Like, I mean, the group brought their A game, and so it was hard not to bring our A game and bring the value. Yeah. It was a lot of fun too, it was just constant, just so much engagement with people, which I love.
Mike DeHaan: [1:36] Yeah. I mean, realistically, every day we were, between like doing our presentations. So so basically what KeysCon was is it was a mastermind slash boot camp for we had 15 of our instant investor program members out there. With the goal of it being to help them figure out how to go from kinda like the start basis of their business, right, where the people are doing like one to three deals a month, and how do they really start scaling, building a team, and actually growing a business out of like, know, just most of them are just single person operators, right? So we had a lot of boot camp and workshop stuff that we did, but on top of that, we were also just spending time with all the folks there, networking, just talking with people. It's funny, I remember being in the opposite seat not that long ago. Right. And you go in like every time you're having a conversation with someone, people wanna like get in on the action. Yeah. Right? So they'll start gathering around and then next thing you know, you're talking for literally seventeen hours a day for two days, two and a half days.
Dan Austin: [2:36] Absolutely. Which, I mean, that's the best part about going to any of these events is finding your tribe of people that you wanna be around. And at that point, there's no energy issues. While you're on-site, you're not low on energy. No. I mean, the guys there are probably sleeping even less than we were because they were complete masterminding even in the late, late evenings, and waking up early to do hikes and stuff together, which is so cool to see. It's just like you see that instant tribal, just like force pulling everybody together, and it's just like you have this high energy. I usually like crash after those.
Mike DeHaan: [3:08] Oh, yeah. I mean, like, we stayed in a different Airbnb. The place that they all stayed was this massive mansion. It was like a 9,000 square foot place, like a sick pool and a huge backyard. Hell yeah. But we stayed somewhere else, so I knew that we couldn't function if we were gonna be up with what everyone else is gonna be doing.
Dan Austin: [3:24] If we're gonna be with them all. Right?
Mike DeHaan: [3:25] And every night, we'd get back to the Airbnb. I would just zonk out so quick.
Dan Austin: [3:30] Yeah. Oh, yeah. Heck yeah. Wake up, prep for the next day and enjoy it. Sure. Yeah. But it was it was like a lot of fun to just honestly disconnect too from everything else that keeps you busy from actually engaging and focusing on on one thing. And I think, you know, the group that was there could probably say the same thing. Then giving time for some level of reflection as well. Yeah. Yeah. Totally.
Mike DeHaan: [3:53] But overall, super successful first event. I was really excited for it. If you guys wanna come to the one next year, you join our instant investor program, it's exclusive to members of that took people through everything from figuring out how to fit themselves into their business to how to build a team, how to hire, how to, you know, interview, how to like, build an org chart, to how to actually like, you know, do sales and optimize a sales team, how to train your sales team, like basically just straight boot camp about how to so you don't have to figure out the business parts of building a real estate business. We have like the whole blueprint for it. And one of the things too I will say, that's something that's hard to do exclusively in content. I really think that's something that has to come in like a boot camp style conversation. Yep. Because everyone's situation's a little bit different.
Dan Austin: [4:40] Absolutely. You have to have time for people to ask questions and kind of like think through it. And then also there's just so much content there. I don't know how you could just give it all and put it out there in a connected succinct way like we were able to there and just and there's so much stuff too within this content that like, without context, it's really hard to understand. Like, so setting up the context of what we're all trying to do here, and we speak a lot about business systems and business management, like, obviously the real estate skills need to be there, but that's like step one. Step two is like, how do you get this business to where you wanna go, which is literally all like, business skills. Like, that's why you say we talk a lot about hiring, talk a lot about how you structure your organization, because at some point, you'll likely wanna at least step out of the solopreneur role, even though that's just hiring one or two people to run systems for you.
Mike DeHaan: [5:26] Yeah, exactly. That's the only way to scale after a while. Yeah. I mean, we have some people in that group there that were, you know, just savages in their business, but in order to continue growing, they need to get out of their own way. Mhmm. So either way, super good event. If you guys wanna come next year, it will be next summer. And it's for instant investor program members only. You should sign up, check that out.
Dan Austin: [5:47] Yeah, absolutely.
Mike DeHaan: [5:49] Anyways, now we've been getting all caught up. We are prerecording this episode a little bit. So some things might transpire over the next little bit. So we're currently recording this on the November 14, and it'll be coming out here on the twenty ninth is when you're gonna be listening to this. So if anything already happened or is behind, we apologize. Okay. But I am heading off to Japan tomorrow for a two and a half week little trip, little tourism sightseeing, I don't know, following the route that all the other white people that go to Japan go. Kinda like the list from like Tokyo to Kyoto to Osaka down to Hiroshima. That's like the route that all the tourists go when they go visit.
Dan Austin: [6:30] You know what's interesting about Japan?
Mike DeHaan: [6:32] What's that?
Dan Austin: [6:33] I've never been, but when I see people visit, all the photos and touristy stuff they do is exactly what I expected it to look like.
Mike DeHaan: [6:41] Yeah, right.
Dan Austin: [6:42] And not in a bad way. It's just like, oh shit, they have parts of the country that are still like in the like historical. Mhmm. I don't know the historical look like what you would think like ancient Japan would look like, but then they have like super modern stuff, which you also think Japan would look like.
Mike DeHaan: [6:57] Yeah. Yeah. And kind of everything in between. Yeah. Yeah. No. I'm excited. I've heard good things. It's a bucket list trip I wanted to do for a while, so I'm super excited to have that people go this time. It's gonna be fun. But yeah. So anyway, the past couple days, sort of get re caught up in one of the current things. I'm curious to see if something has come from this after by the time this episode comes out. But there's currently these videos going around by this guy on Instagram. Guess he's called the goop. He's like his name.
Dan Austin: [7:25] The goober noober. What is it?
Mike DeHaan: [7:26] It's the goob. Yeah. He's like, technically a fitness guy, but he's been posting these just hate videos on Pace Morby that are freaking hilarious because he's basically just calling out all of the questionable stuff that Pace has been doing.
Dan Austin: [7:42] It's goob underscore you too.
Mike DeHaan: [7:45] It goob underscore you too. Yes, fitness guy. But it started with the video we posted yesterday or maybe on Sunday. Calling out Pace for filming himself like evicting this old lady that had been in this tenant for like thirty years, which is super questionable. I
Dan Austin: [8:00] Bad know taste. We
Mike DeHaan: [8:01] It's super bad taste. I know we joke about crackheads and things on this show, but to like actually put that person's face like on video and just show yourselves doing it as a piece of content, like shame on you. Gross. It's really gross. Super tacky. So started with that and then video went huge. You got like, you know, almost half million views.
Dan Austin: [8:22] All the all the sub two like disciples were like, what? Why he got so many views.
Mike DeHaan: [8:27] Well, he does he does bad things. And then Pace responded to him, sent him some voice messages. And of course, what does this guy do? The guy's already stirring the shit. Yeah. He shares the recordings from Pace
Dan Austin: [8:39] Yeah.
Mike DeHaan: [8:39] And just doubles down on it, and is like, no. You're a dirtbag. Yeah. And then starts doing all this background research on him, and finds all these past litigations that have been against Pace. I guess he's like been to jail, allegedly. Yeah. Again, allegedly, go check out this guy's video, this is all stuff that he's posted. And it talks about how he worked with his dad to have this payment processing company, where they were embezzling all these people's federal, what not?
Dan Austin: [9:05] Tax, federal tax money. They had a payroll business and they stole allegedly over $2,000,000 in people's tax filings or tax federal tax money that they collected instead of so let me set the context of this, Mike. Like, so for our payroll company, they withdraw from our bank account, like, pay that we pay our staff, and then they also withdraw, like, the part of the money that goes to the IRS, and then they send that to the IRS. Like, they do that for us. I assume they do it for us. They take it out of our bank account and send us invoices. So what they were doing was their payroll company was, you know, making payments to all the people that were on the payroll for that company they're running it for, and then taking that 15% of payroll tax, whatever, you know, income tax and all that stuff, taking that and just putting it in their personal account instead of sending it to the IRS.
Mike DeHaan: [9:50] I have to wonder how rampant that is, honestly, because that's it. Right. If you guys listened to any of our episodes from a couple weeks ago, you heard us talk about the Frost and Croft Company in Chattanooga, those that huge accounting company that had stolen hundreds of millions of dollars. Yeah. That's literally what they were doing, was the same thing. Right? So, that just makes me super.
Dan Austin: [10:07] The thing that makes no sense, like, that's worse than a Ponzi scheme, because the federal government is down to clown. Like, if you don't pay them, they will come calling. Yeah. And so, you know at some point in time, someone's gonna be knocking on your door. And it's actually gonna be your clients, because they're gonna be like, what the hell? Because the IRS is gonna be knocking on their door. There's just no there's no exit plan. That's just straight like stealing money.
Mike DeHaan: [10:30] It's such a short term vision. It's like the worst crime ever. It's like it's like going I in don't I don't know. Like, I can't even think of a good example. I'm not very criminal. I
Dan Austin: [10:38] don't know. Like stealing money from the IRS and your clients. That's just Right. That's exactly what it is.
Mike DeHaan: [10:44] It's like stealing from the mafia. Like, they will eventually find you and they will eventually kill
Dan Austin: [10:49] And they have systems in place to do this. Specific systems in place that are like, oh, you didn't pay your taxes.
Mike DeHaan: [10:56] Yeah. Right. I know. Yeah. They they in fact, the government is just like the world's most, like, legally accepted mafia. So it's Yes. 100% the same thing.
Dan Austin: [11:04] I wanna touch on this because the the worst part about it is is he it's all about like screwing like Yeah. Just ordinary people because the other thing that they did, him and his dad had a company allegedly called US Tank where they don't know what the hell that was, but they would do work on behalf of other people and get paid, kinda like sound like a contracting company. And so what they would do is make their employees go and do the work and collect the money and then just not pay their employees.
Mike DeHaan: [11:31] Isn't this?
Dan Austin: [11:31] That's another like bottom
Mike DeHaan: [11:33] of the
Dan Austin: [11:33] barrel dirtbag thing to do. Like, if you're stealing, like, I get Robin Hood. Okay. You're stealing from the rich, giving to the poor. He was stealing from like the average everyday people, and just keeping it.
Mike DeHaan: [11:42] It's almost like he's carried that message into his sub two bullshit that he does with his wealth without cash, where you have all these people that are not even sophisticated enough to know how to complete a sentence on Facebook posts, like in their Facebook posts in the group, that are he's teaching them how to go and get loans
Dan Austin: [11:59] Yes.
Mike DeHaan: [11:59] For 8 to $10,000 to buy into his program that they never gonna be able to perform on.
Dan Austin: [12:06] Exactly. And, oh, you don't have money? Well, guess what? We got Gator Lending. And, you can do Gator Lending on the course material that you're gonna buy from
Mike DeHaan: [12:14] Yeah. It teaches like the slightly have dues to lend money to the dipshits, so that they can go back to him. Like it's like literally a Ponzi scheme. Absolutely asinine. So, you know, like basically all the sketchy stuff that you suspected was going on there, he's already done criminal things in the He's definitely gonna continue doing them going into the future. Right? Just looking at the messaging, just look at the like risk factor that comes with the sub two stuff, and the kind of people that he targets with that. It's gonna be so interesting what happens. But I've seen so many people sharing those videos, like tagging BiggerPockets, like tagging Scott Trench. Good. He's gonna be ousted here pretty soon, he has
Dan Austin: [12:53] to be. I think so. I I think that I think it's gonna crack. Okay. And I don't know if he's doing anything illegal with the subject to stuff, but I can tell you this right now, like you said, the past is gonna be telling the future a little bit, and also, it's just a trash. Like, you can't you don't wanna do business with somebody that has those type of ethics. Oh, thanks. Even if everything he did right now is above board, but it's not. I can't even say that.
Mike DeHaan: [13:14] So,
Dan Austin: [13:15] just don't do business with people like that, because you should be doing business with people that you know, like, and trust, and like legit wanna do business with, and want them to be successful, and they come back and make you successful. What I'm seeing is he doesn't care about anybody being successful, he cares about scale, and to just take it as much money and profits as he can from his courses and his programs regardless. And he'll say whatever he has to to get people there. Yeah. I would be questioning if he how much Sub two stuff he's even ever done.
Mike DeHaan: [13:40] Like himself? Yeah. Probably very few. Because I think most of the stuff that that he owns, he always says that he owns just things that came from within his community. Because their whole thing is they're like, oh, It's really complicated. We can't actually teach you how to do it. Use our TC company and they work themselves and do it that way. That's what my friends are the great plan.
Dan Austin: [13:58] I would make ton total sense.
Mike DeHaan: [14:00] It's all skepticism. Either way, we obviously use a dirtbag.
Dan Austin: [14:02] It was said here first. Well, it was. I mean, we're not friendly about
Mike DeHaan: [14:06] it. But to be fair, we were some of the first people I feel like that started producing anti Pace content. Yeah.
Dan Austin: [14:11] Spidey sense, man. It kicks on. Everybody had it. We just wanted to see it because we're dicks.
Mike DeHaan: [14:16] That was actually something that was kind of funny was when we started connecting people and they're like, aye, that guy sucks. Like, he's such a sleazeball. Everyone would be like, right? I've always thought that way, but no one said that before.
Dan Austin: [14:25] Like, I had just said it. Yeah.
Mike DeHaan: [14:27] So I will be surprised if when I get back from Japan here at the beginning of December, nothing has transpired from that. I mean, it just it just has to. It's time, you know, get rid of them. Then if you want to learn all the stuff that he's teaching people for $10,000 go to collectingkeys.com/subtwo. And you'll be able to get our free course or sign up for like the pre sign up for our free course that we're gonna put together for you.
Dan Austin: [14:52] Sign up for the free one, we will just give it to you for free and you won't have to go over to Pace Morby and pay him $10, you can just have what he teaches for free from us.
Mike DeHaan: [15:00] Exactly. This is something that we've conspired to do for a while. So yeah, we're gonna make a completely free sub two course and we're gonna we're planning to release it in like December or January as the the real estate gets a little bit slow. So but yeah, collectingkeys.com/sub. Does he do the two or the t o? We should do the same. He's like sub two with the number. Right?
Dan Austin: [15:18] I don't know, actually. I don't know. I don't know. I thought it was t o, sub two.
Mike DeHaan: [15:21] That's how you that's how it's supposed to be. I don't know what his brand is. I just wanna write him off.
Dan Austin: [15:25] Oh, okay. Let me let me look it up.
Mike DeHaan: [15:27] You know what? We're gonna do both. So that way it'll take you to the same page.
Dan Austin: [15:30] Yeah. So click the threes.com/sub2
Mike DeHaan: [15:32] with the number and then also sub t o and then also sub t o o in case you're one of his followers, you don't know basic English.
Dan Austin: [15:40] Hey, everybody's gotta learn at some point in time. You're right. Yeah. He says subto, s u b t o. T o. K. And he's also he's also an author of Wealth Without Cash. This is a whole other topic. Should we talk about authors today?
Mike DeHaan: [15:53] Why everyone has a book, which is one of our airplane conversations. Yeah.
Dan Austin: [15:58] Let's just be grumpy today and just start calling shit out. Like, why does everybody have to have a book? Like, there's so many books out there.
Mike DeHaan: [16:04] You know what the funny thing is too? The level that people promote their books is inversely related to how much value they actually have to give you.
Dan Austin: [16:12] So if they promoted a lot, there's no value?
Mike DeHaan: [16:14] Yeah. Like them as an individual don't have anything to actually provide you.
Dan Austin: [16:17] Yeah. Well, it's also like kind of like one of the worst mediums for content anymore if you wanna get a message out. Like, I can't imagine people make a lot of cash doing that.
Mike DeHaan: [16:26] Why don't? A lot of it's marketing. Honestly, the problem that I have with with all the people writing books these days is that, a, most people don't actually write the books.
Dan Austin: [16:35] True. They pay somebody.
Mike DeHaan: [16:36] You can hire like a ghost writing company for like 10 to 20 You thousand just like kinda give them notes and they'll write it for you. Two, having a book used to be an accomplishment because you had to go through the publishing process. Sure. Which was super challenging. Rigorous. There's a ton of rejections. Like, you know, people like JK Rowling, They're famous for having gotten turned down by, you know, 50 or 60 publishers before one finally decided to take on Harry Potter. That's an accomplishment. Now anyone and their mom can go get Harry Potter published on Amazon. Anyone can go and like have a ghost writer write a book and just have it instantly published Mhmm. Anywhere. Right? Whether that's digitally
Dan Austin: [17:13] Or chat GPT. You could do it for free.
Mike DeHaan: [17:16] Dude, ChatGPT books are probably already out.
Dan Austin: [17:19] Oh, yeah.
Mike DeHaan: [17:19] Right? And people just say that it's their own books. Know what's even Ned, here's the hustle I do respect, is you have the ghost writing companies who are charging $20,000 and then having ChatGPT go write the book.
Dan Austin: [17:29] No shit. I can respect that hustle. Go get it.
Mike DeHaan: [17:32] Here's the here's
Dan Austin: [17:33] the here's the basic plot. I I grew up with not a lot of money in lower middle class, and then I wanted more money, so I decided to invest in real estate, and then I did some other real estate stuff and started a short term rental business, and then other things, and now I am a millionaire.
Mike DeHaan: [17:48] Yeah. That's a lot of them, right? All the books that
Dan Austin: [17:50] We could have the appendix too where they talk about what is cash flow? What does ROI stand for?
Mike DeHaan: [17:56] Yeah. Yeah, right. And they always have something about some sort of connection or whatever. Like, all the books say about like freedom, or the accident or cash flow, or like, you know, something that's talking about like not having to work a lot or whatever. Right? There's so many of those that have kind of like tried to build on, you know, the Tim Ferriss models or
Dan Austin: [18:15] Yep.
Mike DeHaan: [18:16] Like some of those clever titles out there. But, by the way, whose books were published back when you actually had to go through a publishing company? Was freaking hard to do.
Dan Austin: [18:23] Right. Yeah. Well, and like, let's be honest, like, I guess I I believe that everybody in this world has a unique story to themselves, and I think it's a fascinating, powerful story that you would carry with you. But not everybody's story is book worthy.
Mike DeHaan: [18:38] No. Most people's aren't, right? Yeah. Like honestly, which is okay, just don't pretend like they are. Another thing is too, this always rubs me the wrong way, you'll see these people, and this actually is someone that I know personally that did this, they wrote a book, they go and they reach out to their entire network, Okay? Like, you know, every single person they know, they have like, they have a community and they're like, hey, leave me a five star review for my book.
Dan Austin: [19:02] I'll give
Mike DeHaan: [19:02] you five stars before it comes out. How can it have a thousand fucking five star reviews before it's even out?
Dan Austin: [19:09] Yeah, that doesn't seem to make sense.
Mike DeHaan: [19:11] That's suspect, right? That's Right. Yeah. Book, I don't even know if your book is good. Mhmm. Mhmm. Right? They're just gonna do a few us like a favor that makes it completely invalid.
Dan Austin: [19:18] Yeah. Yeah. I think there's probably some ego with it and some folks, you know, want like that used to be a benchmark, and so it's so easy to write a book now that people are like I guess here's a good analogy for that, it's like everybody used to be like, man, you make a $100,000 a year, like in the nineteen eighties, nineties, like that was a great salary. Now people say it, and there's still like this like old mindset of that being a lot, but in reality, it's not. So writing a book is the same way. It used to be very challenging like you said. Now that everybody could do it, it's just less cool.
Mike DeHaan: [19:51] Yeah. I don't know. I think that I think that's part of it. And then there's also sort of this like mindset of if they did work hard on it, they feel like it deserves to be acknowledged.
Dan Austin: [20:02] Mhmm.
Mike DeHaan: [20:03] When I really don't think that hard work deserves to be acknowledged if it doesn't actually produce something good.
Dan Austin: [20:08] Anything valuable.
Mike DeHaan: [20:09] Like, anything valuable. Like, what's the point? I can acknowledge someone with household, but like, I don't know. I could work extremely hard and move a bunch of rocks up a hill. Does that deserve to be acknowledged? No. Not if rocks didn't do anything, then if I just left them in a pile at the top and didn't build anything with it.
Dan Austin: [20:24] Don't move piles of rocks.
Mike DeHaan: [20:25] Right? Purpose. It's like an entitlement thing. But then you think about books that are actually good. Right? So Alex Ramosy's books, he talked about like his $100,000,000 offers one. He wrote it, worked on that completely by himself, did nine iterations of it, worked on it for six hours a day for two and a half years.
Dan Austin: [20:42] It's incredible.
Mike DeHaan: [20:43] And that's why it's so freaking good, right? Is People so are like, man, I've worked on this book for three months. I am so tired. So excited for it to come out now. You should all go leave me five star reviews.
Dan Austin: [20:52] Yeah. And I think too, with like Alex Tremozi, the way he talks about it is like, he wrote it, rewrote it, wrote it. It's not like he was taking time to add chapters. It was like he was trying to take shit out, and rewriting it, so it was so good. I don't think I have that ethic, if I work ethic to write a book. I'd be like, I wrote it good enough, see you, so I'll probably never write a book.
Mike DeHaan: [21:10] He was writing that book for almost as long as we've been in our real estate business.
Dan Austin: [21:14] Too wild. Right. Seriously. Yeah. He's not even making money on like I mean, he probably is making a little bit of money, but not really. Like how cheap he sells them.
Mike DeHaan: [21:23] Well, he's not even on the books himself. He's talked about that. He sells them for as cheap as he can. He makes money off of the people who go through, you know, his education and learn from his material, build up a business and then come to him and are like, hey, I want you to have ownership of my business.
Dan Austin: [21:36] Yeah. It's a huge like long term lead funnel he's created.
Mike DeHaan: [21:40] Exactly. Yeah. So anyway, just so interesting to see. I mean, it's like a podcast too. Right? There's so many people have podcasts. So many people's podcasts suck. Some people think our podcasts suck. That's fine.
Dan Austin: [21:50] Totally.
Mike DeHaan: [21:51] But the one thing I can tell you is we at least put effort into this. We put money into this. Right? We try to make it better, but never once have I gone and said to every single person that I know, hey, you should go and leave my podcast a five star review. I know you've never listened to it, but you should definitely just go and like
Dan Austin: [22:08] Pump the numbers up. Yeah. Yeah. You know what I prefer to do is just buy followers by the by the thousands. That usually gets me where I wanna go.
Mike DeHaan: [22:16] And 5,000 piece blocks Yeah. Exactly. That happen, you know, every week for over a year and then go and create a thing about how
Dan Austin: [22:24] Well, it's because you can get 5,000 followers for like $800. There's like a there's like a block, you know?
Mike DeHaan: [22:29] Oh, dude. Way less than that.
Dan Austin: [22:31] I think you can I have no idea?
Mike DeHaan: [22:32] Like $80 if that. Dang it.
Dan Austin: [22:35] Yeah. Missed that boat apparently.
Mike DeHaan: [22:37] We're just haters today. We came back from KeyesCon real feisty.
Dan Austin: [22:40] We're all fired up. Whatever. Dude, what's positive? What's going on that we're not talking shit about?
Mike DeHaan: [22:45] Signing freaking deals. That's
Dan Austin: [22:47] positive. I like that. Yeah.
Mike DeHaan: [22:48] Been on fire the last couple of weeks, which has been rad.
Dan Austin: [22:52] So the the team, our team did very well. So not only were you and I not there at the same time, but our main guy, Robbie wasn't there either. He was with us at Keystone.
Mike DeHaan: [23:01] Yeah. So we had just a completely just loose cannon sales team out there just working.
Dan Austin: [23:05] Who knows what they're doing?
Mike DeHaan: [23:07] I'll be honest, I was very happy and slightly surprised that all of their call numbers were still on track.
Dan Austin: [23:14] Yeah, they were pretty good. I saw you trying to find something, but there wasn't a lot in there.
Mike DeHaan: [23:17] Dude, I was. I was looking at them blind for the first time. I was trying to find where they were screwing off, but they held it together.
Dan Austin: [23:23] Like you piece of shit, you did the same as last week. Oh, wait, never mind.
Mike DeHaan: [23:27] But you know the problem is? Do you know why I'm like that? Because that's what I would fucking because because I'm that dirtbag that I'm worried about.
Dan Austin: [23:34] There's a guy with the the corporate guy with the jiggly mouse that keeps your
Mike DeHaan: [23:38] Oh, bubble dude. 100%. When I was at Boeing, because I had nothing to do there ever. I literally had a six month window where I would go to my boss and I'd be like, hey, I have nothing to do. And they're like, You always have a great attitude. We're giving you a promotion. I'm like, Sir, I have not worked for six months. This is insane. Right?
Dan Austin: [23:57] Like, We love you.
Mike DeHaan: [23:57] Yeah, and I couldn't take it anymore. So what I would do is I split time between two factories, which also just happened my house happened to be in the middle. I would I would leave one, and I would be like, hey, cool. I'm going to Auburn. I would be driving to Auburn, I would pull off at my house, I would go sit down, I would go and play freaking video games for like two hours. Then I would get to Auburn, I would check-in, so they could see that I was there.
Dan Austin: [24:22] Yeah. Show your face, get your card scanned.
Mike DeHaan: [24:24] Mhmm. Totally. And then I would go there, I'd talk to people, whatever, and I'd be okay, cool, I gotta go back to Fredericton, and I would just get my car, and I would drive back.
Dan Austin: [24:32] These are the people that build the airplanes that you fly on across the world.
Mike DeHaan: [24:35] No. I just designed the airplanes. And more more specifically, I designed the equipment that built the airplanes.
Dan Austin: [24:40] Even more important.
Mike DeHaan: [24:41] But you know what was frightening was the people that are actually building the airplanes, They had no idea how any of that equipment worked.
Dan Austin: [24:47] Oh god. Don't say that.
Mike DeHaan: [24:49] Or how the airplane That changed my world forever, and I was like, if they did not have such an insane quality checking process at Boeing, I would never go on a Boeing airplane. But their quality checking is like legit. Like, they scrap 60% of the parts, at least at the wing center that I was in.
Dan Austin: [25:07] Oh, really? Wow.
Mike DeHaan: [25:08] Yeah. So like like Boeing actually had its own rail line that would come in and would just pick up all the scrap parts and then take them to be refined back into raw materials. And this is this is where it gets real corporate.
Dan Austin: [25:20] You know where a lot of that goes? I found this out. It goes comes back here.
Mike DeHaan: [25:23] Spokane? Oh, yeah. Probably. Spokane.
Dan Austin: [25:26] Yeah. A lot of it does. Not all of it, but a lot of it does.
Mike DeHaan: [25:28] Yeah. But then it gets it gets sold back to Boeing. So basically, sells the parts at a loss to the train company.
Dan Austin: [25:35] Mhmm.
Mike DeHaan: [25:36] And then they go and refine it, and then they sell it back to Boeing for a profit.
Dan Austin: [25:39] Yeah. They melt it down. Even like the shavings, I found this out recently. This is so stupid that we're talking about this. But, yeah, it's like a really imperfect system for Boeing, but it makes our airplane travel sort of safe.
Mike DeHaan: [25:50] It makes it way safer because, like, they threw away tons of counterparts. But, anyway, we're on tangent. But, yeah, been signing a bunch of deals. We have crazy amount in escrow right now. We have a lot of stuff moving.
Dan Austin: [26:02] A lot closing here next month.
Mike DeHaan: [26:04] And I will say honestly to you something that I've been super thrilled about is I feel like we've reached a good spot with our entire team, where the transactions are moving, sales guys are on it, the TC team is on it, the data team's on it. Like, it's operating pretty well.
Dan Austin: [26:21] Yeah. It kind of just like works. Yeah. Right? It kind of works. There's probably a few fires here and there to put out, but the systems we've built are like working.
Mike DeHaan: [26:29] Yeah. And and also too, like we have all of our our partners for our partnership program that like are finally caught up with the process. Right? They're like using the platform that
Dan Austin: [26:39] we built
Mike DeHaan: [26:39] for them to be able to see all the leads. There's good communication going And we see, I guess, we saw a couple hiccups here and there, but things are just like moving along, which has
Dan Austin: [26:47] been pretty cool to see. It's absolutely really a great observation actually to look at is because it's taken us a while. So we we started out the beginning of this year, like, really saying that we're gonna focus on building systems so that we don't have to, like, be part of everything. Now we're still busy, we're still part of a lot of stuff, but really looking back now, the systems that we have built, we built it's kind of interesting. So we built some, then we had to scrap them, we had to redo some, probably iterate that several times on each of the systems and processes, and they're still continuously under scrutiny, and we still find like one offs and nuances that have to be added or put into the funnel of processes, But it really, after all that work, what are we, month 11? I mean, heck yeah, dude. Like, I mean, it's just like anything, you hope to get there faster, but the scale that we had to do it at Yeah. Because we do have a dip slightly different operation than most other wholesalers.
Mike DeHaan: [27:40] Yeah. Well, and I think that the thing is is is what we've always been good at and what I think most people are hesitant to do is we are very quick to try new things and then to pivot when they're not working.
Dan Austin: [27:51] Right.
Mike DeHaan: [27:52] Right? And like track and retrack and be honest about it. That was honestly one of the big points of conversation at keyescom was there was a lot of people, they've been kinda doing the same thing for a long period of time and they've never pivoted away to try something different. Sure. And, you know, if you wanna get somewhere in business, you don't have that luxury. Like, you have to be wanting to make changes, and you have to be willing to try new things, you have to be willing to let things fail. Like, we've had some incredible failures this year. Mhmm. You know? Like, we've had some partners that we started up with that have been absolute freaking disasters.
Dan Austin: [28:21] That helped inform our system of how we Okay. Like hire or or bring on partners too, that it's it's truly a partner program.
Mike DeHaan: [28:27] Totally. Right? And and it really comes down to whenever you have those failures, it's super cheesy, but it's like how do you turn that failure into an opportunity to learn how to be better?
Dan Austin: [28:35] Mhmm.
Mike DeHaan: [28:35] You know, and being really really intentional about that is something that we've always really struggled for. And that's how you grow. Yeah. You know, it's it's just like nothing's gonna be perfect and you have to be okay with that. I think that as when you're transitioning from investor to like a real estate business owner, that's a really hard thing for people to do. Because when you're looking at real estate investments, it's very easy to have kind of like a box, where you're like, this is the kind of property that I wanna buy, there's my buy box. They even have that term, the buy box. When it comes to business, you don't get to do that. Even if you're just trying to be like a wholesaler. That's another thing too, is a lot of people come from they're used to having their buy box or rental properties. They try to bring that to, you know, do wholesale off market real estate. It's like, you gotta just kinda be in the range and figure out how to monetize them.
Dan Austin: [29:22] Yeah. And and too, along with that, there's a lot of structure built around, like, can go out and find calculators for There's your Buy a lot of people that, gurus out there, that talk specifically about like investing, but running a business, totally different. And we talked about this a lot at GizCon, which was like the your DISC profile, and like what you are going to be good at. Because everybody brings in their own background and their own expertise into their business, and they try to shape it based on that experience, which is very valuable, but that might not be what's going to get you to be able to step out of the solopreneur role or actually scale your business because you have a single point of view and you don't have the skill set to do every single role in your business at scale.
Mike DeHaan: [30:02] Exactly. Yeah. And and understanding that so much of, especially the real estate evaluation side if you're off market is subjective.
Dan Austin: [30:09] Mhmm.
Mike DeHaan: [30:09] Right? It's purely based on your opinion. There is room to move in either way, whether it's with the seller, whether it was with your buyer, whether it was with yourself. You know, and perfect example of this, our guy Robbie, he mentioned before, he's like our internal systems developer, we call him, he's he's kind of our right hand guy. But he we've working with him as basically a partnership client, Doing stuff with him down in Florida. He got his first wholesale deal signed last week. He found his first buyer and he reached out and he was like, oh, yeah, it's like a small deal. And I was like, I was like, bro, like, you can get more for that from that buyer. Go back and ask for $5,000 more. And he was kinda hesitant to do it, because he's not really like a sales guy. And I was like, dude, what's worse is gonna happen? Is he gonna say no? And then he messaged me back. He's like, well, I just made an extra $4,000 on the two minute conversation. Exactly. There you go. It's completely subjective. Right? Yeah. Even though, like, they told you that that was their hard price, when you go and you push back, there's a lot of wiggle room. And for them, it's only $4,000 which on a long term view of a property is nothing. For you as the, basically the wholesaler in the middle, that's two x a profit for them. Right. You know, that's like a 100% difference in what you're making on the deal, adds up very very quickly. Mhmm.
Dan Austin: [31:17] Absolutely. Yeah, it is a process to sell all throughout your business, whatever you're doing. Well, mean, you're Even always when you're hiring people, or firing people or doing whatever your business is, like, you're selling something, right? And you gotta be forward with that and recognize that, otherwise, you're gonna be kinda not doing so well. Yeah.
Mike DeHaan: [31:34] Exactly. So either way, we're going into December with a ton. I think we have out on the books right now 12 ish, 13 ish closings for just in December, which will be like our biggest closing we've ever had December. Because usually a lot of our stuff closes earlier or kicks off into January.
Dan Austin: [31:51] Pushed out.
Mike DeHaan: [31:51] So I'll be interested to see how that all pans out.
Dan Austin: [31:54] Yeah. We'll see how well the title companies withstand that.
Mike DeHaan: [31:57] Almost all of it's before Christmas.
Dan Austin: [31:59] I think I think they only have
Mike DeHaan: [32:00] one that's after Christmas, which I I wouldn't be surprised if that one kicks out to January. Mhmm. But, yeah, we have a ton though that are in the first couple weeks of December. Either way, it's good stuff. It's fun fun to see it all clicking. Yeah. And then all across the the country too, we just had such an increase in in lead leads coming in. And I'm really interested to see what things look like finishing out the year and going into next year. A lot of the big, I would say, like, analyzers that I follow out there are saying that they think that q one is going to be a major test kind of for everyone.
Dan Austin: [32:38] Yeah. I think when q four earnings come out in q one from after the holidays, because that's usually like, you get to see the bump like, because a lot of people, like just the general market, a lot of their sales, and some companies it's a large percentage of their sales come during the holidays. Mhmm. And so they're expecting that bump from a revenue standpoint. If that doesn't happen, then the broader economy will definitely see a hit, and then also it just speaks to what's the Fed gonna do, because they chose to not raise rates in November, hold flat, And so then how's that broader economy handling it? And then what's gonna break? Yeah. Because something's gonna go unbalanced.
Mike DeHaan: [33:13] Yeah. I was actually listening to this podcast yesterday, and it was really interesting where they were breaking it down. And they're like, if you look at the amount to bail out a lot of the banks and a lot of like the hedge funds and the insurance companies that are losing their ass on all these commercial properties right now. If you look at the total amount versus if they just went and gave a universal basic income to all the people whose pensions and whose, you know, retirements and you know, general incomes are affected
Dan Austin: [33:45] Mhmm.
Mike DeHaan: [33:46] By those things collapsing. What's actually more for the government to pay? Right? Is it the bailout or is it just having the universal basic income for a set period of time?
Dan Austin: [33:57] I would imagine just because like that's how this seems to be positioned is that the the universal basic income would be less
Mike DeHaan: [34:04] It is less. Exactly.
Dan Austin: [34:06] Than paying out these people so their CEOs can continue to collect $4,060.80, $100,000,000 bonuses.
Mike DeHaan: [34:12] Mhmm. Yeah. Exactly. And that and that's exactly what they were going through is they were going through the numbers and that it is literally less if you take like the lower 10% of The United States, as well as all the people that have their pensions and everything else that are threatened by these commercial assets that back all of the pensions collapsing. It is less to just pay those people than to go and bail out the deca millionaires and the billionaires and the banks that are taking all these properties. Totally. So, like, mathematically, it makes more sense for the government to do that.
Dan Austin: [34:42] Have you heard of this term? This is brand new to me as of yesterday. This term that we're in a silent depression.
Mike DeHaan: [34:48] I saw that on like a Instagram thing. Don't really know what it means.
Dan Austin: [34:51] Part of me feels like that's like a Gen Z, like whiny bitch term.
Mike DeHaan: [34:55] That's what they call when they get sent to their room. You know? When they're when they're 25 and living with their mom and they get sent to their
Dan Austin: [35:03] Part of me thinks that. Right? Because in the depression, like, people weren't eating. Right? They weren't going to Chipotle. Right? But there are a few statistics that show, like, compared to the the depression in the twenties till now, there's actually the the average income's, like, lower, and the cost of housing's higher, like, you know, using inflation to account for that. But it just kinda speaks to like maybe the sentiment from a lot of folks, and especially maybe the younger generations out there right now.
Mike DeHaan: [35:29] I think the difference is right now is the logistics system is better. So you don't have like what you have in the depression, it looks like didn't have access to food.
Dan Austin: [35:36] Mhmm.
Mike DeHaan: [35:37] Now there's access to food, people just can't afford it.
Dan Austin: [35:39] Like I said, I don't Chipotle is still popping, dude. And we have social programs now that we didn't have back then. Those didn't those exist because of the depression. Correct. So people that are I think the challenge is is the people that aren't low enough income, so basically they don't get those services, or at least enough to cover their expenses, but they don't have enough to really get beyond where they are now.
Mike DeHaan: [36:01] Yeah. Those are the ones that get wrecked. I mean, just like every time, right? It's always the middle class that gets toasted because they take care of the poor people, the rich people are able to take care of themselves. Yep. I don't know. It'll be interesting, but so many people are pointing to Q one of twenty twenty four kind of being the turning point, especially going into an election season. None of the politicians care. They just care about getting reelected, and who's gonna the next president. Right?
Dan Austin: [36:22] Everybody's kicking tire cans down the road, like, when I become president, we'll fix this stinking economy, all that sort of stuff, and yeah, I think I think you're probably right. That's a good time, the q one, to to like look forward and to see all the hopefully great opportunity, and being in the game now is the best time to do it because you're prepped and you're ready to rock and roll. Because that's one thing I do I do notice is to keep your ear close to the to the tracks, so to speak, because that's how you know when things start to become good opportunities.
Mike DeHaan: [36:49] Yeah. Totally right. And and I think that one of the biggest, I would say, like, things that I've seen that just shows how disconnected politicians are from the rest of us, just like artificially. Someone posted this video and it was in San Francisco. I guess Kamala Harris was doing a talk there. And there was like this street that was full of homeless people. Someone had like And this then it was like when she's coming to visit, no homeless people, the entire thing's fricking caged, so no one could possibly like get in there.
Dan Austin: [37:20] Oh my gosh.
Mike DeHaan: [37:21] And that was like her like route to like get to wherever she was speaking, and then she was gonna be speaking outside, so you know, she could be there. No homeless people can possibly get to her. Like, you have to be led into like the complex
Dan Austin: [37:32] Yeah.
Mike DeHaan: [37:32] And then she was leaving. So she never even like sees their reality. Right? Can see it online, but it's never actually exposed to them.
Dan Austin: [37:39] Into your face. Right there.
Mike DeHaan: [37:41] That is like some feudal, you know, medieval bullshit. Right? Where they just like are fencing out all the peasants. That's what they can't same stuff they do in China that everyone here talks trash about. They're literally doing the exact same thing.
Dan Austin: [37:54] Boy.
Mike DeHaan: [37:55] Right? And like that goes on and you really think that they're gonna care about any of our problems? Fuck no.
Dan Austin: [38:00] No, you gotta figure your shit out yourself. You got you can't rely on the government to help you, man.
Mike DeHaan: [38:04] No. So anyways, well, we went all over. This episode was a roller coaster. So
Dan Austin: [38:08] yeah, we got out today.
Mike DeHaan: [38:10] That's not for you. I don't tell you because that was all of our opinions Hurry up on our sleeve.
Dan Austin: [38:15] If we're not your tribe, that's okay. We're someone's.
Mike DeHaan: [38:18] But I just tell you what, I know we got at least 15 guys that were were die hard, you know, best friends after after a weekend, so Yep.
Dan Austin: [38:24] The rewards because we held them captive in the house, they had to get the hell out of there before they could like, say something else.
Mike DeHaan: [38:29] Oh, dude. It was it was definitely not. I know it wasn't that vibe because honestly, if we weren't there, they would have still had just a good of a time.
Dan Austin: [38:36] Yeah. We were just kind of accessories to be honest.
Mike DeHaan: [38:38] Like honestly, the fact that we were there was probably kind of a drag. They would have had a much better time just like sitting around talking about real estate.
Dan Austin: [38:44] I'm still like dreaming about the whiskey that we had. Like, that was so good. Did you get a glass? You got a glass, right, of the baccarat? Yes. I don't know. Maybe you didn't think it was as good as I did. I thought it was fantastic.
Mike DeHaan: [38:54] I like it was good. Like, being a whiskey guy, that just isn't as novel of a thing for me. A start not being a whiskey guy, but Yeah. Yeah. I can get behind it. It was good. I enjoyed it. Was good. I enjoyed the novelty of it, I enjoyed the presentation of it.
Dan Austin: [39:07] Yeah. We had a pretty nice bottle, we bought a bottle for the group just passed around for those that drank not everybody drinks, but what was it? Woodford Reserve, baccarat. And, man, I love it. Like, I'm not a big big drinker, but I do like a good whiskey. Like, a good just flavorful whiskey in it. I don't know. Was good. It was very silky smooth.
Mike DeHaan: [39:23] Yeah. See, I'll I'll drink like
Dan Austin: [39:24] just I'll to wait till next year to see what we buy because I'm I'm always down to have something Gucci.
Mike DeHaan: [39:29] Yeah. Oh, it's always good just to splurge at something, especially for a special event like that. It's fun.
Dan Austin: [39:33] Yeah. Thank you.
Mike DeHaan: [39:34] Cool. Anyways, guys, thanks for listening. Once again, if you want to sign up for our waiting list, I guess our waiting list, our alert list for our free sub two course that we're gonna release, it's just a big middle finger to mister Pace himself. Go to collectingkeys.com/subtwo, that'll be /sub and the number two, also subto, also with the t o o, just in case, you know, you mentioned
Dan Austin: [40:00] All of them. We got you.
Mike DeHaan: [40:01] Gotta do all of them. Pointing to the same page. We'll go check that out and we'll let you know when we release our free course, which teaches you everything that they teach over in this up to you community, but it'll be completely free. And besides that, share this episode with anyone who's interested in real estate and making money or just listening to two more white guys talking about their opinions live on the Internet for no one to listen to, there's an audience for that. I know there is because they slowly it's been growing for over two years.
Dan Austin: [40:28] It's trickling in.
Mike DeHaan: [40:29] It's trickling in. But, yeah, besides that, thanks everybody. We appreciate you all, and we'll talk to you next week.
Dan Austin: [40:34] See y'all.
Transcript generated automatically and may contain errors.
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