Collecting Keys - Real Estate Investing Podcast

Tyler Wehrung

Tyler Wehrung has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch.

Finding Your Perfect Partner In Real Estate w/ Tyler Wehrung

Episode 348 · August 19, 2024 · 42 min

Tyler Wehrung, a Cincinnati-area agent and investor, explains how he went from burned-out solo operator to a 50/50 partnership where he handles marketing, comps, capital raising and dispositions while his partner runs appointments, negotiations and rehabs. He shares his direct mail numbers, how he restructured his private lender pitch to close more lenders, and why he sold a 25-unit rental portfolio to fund a flipping business. He also covers how a low-key local meetup and consistent social media posting brought in deals and lenders.

Key takeaways

  • Split partnership roles by what drains you, not just what you're good at — Tyler managed software engineers for a living but found managing contractors and job sites impossible, so his partner owns all field work while Tyler owns marketing, comps, title, bookkeeping and listing the flip.
  • A partnership also unlocks good cop/bad cop negotiating: the partner delivers the low offer, Tyler calls back to rebuild rapport, and leads get passed back and forth based on who has the relationship.
  • Simplify the private lender pitch: Tyler dropped 'points' language, replaced it with a flat $1,250 processing fee plus 11% interest-only, and guarantees four months of payments so lenders aren't worried about a fast flip. He puts the guaranteed minimum return on a Canva lending proposal.
  • Social media with low engagement still works — Tyler says his posts get few likes but constant DMs, and he onboarded two private lenders from it. He leans on Instagram stories to avoid the pressure of perfect posts.

Listen to the episode