Paul DoCampo
Paul DoCampo has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch.
Building The Best Deal Pipeline With Perfect Marketing Copy with Paul DoCampo
Copywriter and investor Paul DoCampo joins Mike and Dan to explain how marketing copy drives lead generation and follow-up in a real estate business. He walks through why acquisition copy only needs to find a seller (not persuade one), how to kill skepticism by proving you're local and credible, and how his company OmniDrip builds event-triggered drip sequences around seller pain points instead of repeating "are you still interested in selling?" He also shares why he left the solo land model and mobile home flipping.
Key takeaways
- Lead generation copy isn't about convincing someone to sell — it's about sifting for the one person who's already a seller, which is why the copy can stay simple.
- The biggest objection to break in any market is credibility. Proving you're local (referencing a recent snowstorm, a local team, linking a website or social profile) does more than clever language.
- Local vs. national branding is market-dependent: in Spokane/North Idaho sellers favor local operators, while in a metro like Chicago a big national brand doesn't raise eyebrows.
- Market research extends to how people talk — foul-mouthed Chicago sellers need a salesperson who matches them, and Filipino cold callers underperform in Idaho while working fine in a market like Seattle.