Alex Braich
Alex Braich has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch, 2 times.
Real Estate March Madness: The Last Guru Standing w/ Alex Braich
A joke bracket episode for March Madness: Mike DeHaan, Dan Austin and guest Alex Braich seed 16 real estate gurus and argue over who would survive a Hunger Games-style island showdown. Along the way they riff on gambling limits, David Greene's foreclosures, Brandon Turner's troubles, and BiggerPockets firing both podcast hosts, before crowning a champion by coin flip.
Key takeaways
- The bracket's one seeds were Pace Morby, Brandon Turner, Grant Cardone and Robert Kiyosaki; two seeds were David Greene, Ryan Pineda, Investor Girl Britt and Jerry Norton.
- Grant Cardone was named the ultimate champion, beating Dan Austin on a coin flip in the final; Brandon Turner and Cole Ruud-Johnson rounded out the top four.
- The hosts mention that a member of their community has been eyeing making an offer on a David Greene foreclosure, and note BiggerPockets fired both of its podcast hosts.
- Mike and Dan contrast their own track record with headline guru blowups, saying they've had properties sit empty for years and still paid the mortgage.
This New Investor 10x’d His Business in One of the Toughest Markets — Here’s How w/ Alex Braich
Alex Braich, a former physical therapist building a wholesaling and flipping business in the Bay Area, joins Mike DeHaan and Dylan Koch to talk about what actually works for new investors today. He explains why he dropped direct mail for cold calling, how he uses buyers to price deals before he underwrites them, and why going full time was the change that grew his revenue 10x. The hosts also dig into why guru content and short-form clips make the business look far easier than it is.
Key takeaways
- Alex switched from direct mail to cold calling because the reps are cheap — a botched conversation costs nothing versus burning a $200–$400 direct mail lead — which is how he actually built sales skill.
- Cold calling gives low cost per conversation but low quality leads; direct mail gives higher quality but low volume and high cost. Either way, no money means you spend time and no time means you spend money.
- Alex builds his dispo side first: with no construction background, he runs deals past a few trusted buyers to find their number rather than guessing ARV and rehab in his head.
- Nearly every seller today has already talked to another home buying company, so they come in defensive. Older shortcuts like SMS blasts and ringless voicemail are gone, and PPC has been bid up by big companies.