Steve Rozenberg
Steve Rozenberg has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch.
How to Systematize a Real Estate Business to Massive Scale with Steve Rozenberg
Steve Rozenberg, a commercial airline pilot furloughed after 9/11, explains how he went from paying $10,000 for a wholesaling mentor to building and selling a 1,000-door property management company for seven figures. He walks Mike and Dan through the foundation he uses with coaching clients: setting a sale date for the business, building two org charts, and defining job descriptions, roles, KPIs and personality profiles for every seat. The episode also covers using virtual assistants, why owners sabotage their teams by jumping in to fix things, and treating real estate as a business rather than an identity.
Key takeaways
- Stop identifying as "a flipper" — flipping is a tactic inside a business. If you can't answer gross revenue, profit margin, cycle time and client acquisition cost, you don't know your business.
- Give the business a destination: an actual day, month and year when it becomes a saleable asset running on systems without you, plus the revenue, profit margin and hours you want at that point. Then reverse engineer the staffing.
- Build two org charts — one for today, one for the finished business — so hiring is proactive instead of a knee-jerk reaction to complaints.
- Every org chart has five areas: marketing, sales, operations, accounting, and leadership on top. Each box needs a job description, roles and duties, three to five KPIs, and an associated DISC profile.