Ryan Weimer
Ryan Weimer has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch.
Scaling a Virtual Real Estate Business: Key Hires, Exit Strategies, & More w/ Ryan Weimer
Ryan Weimer explains how he went from a laid-off mechanical engineer cold calling his own leads to signing 44 contracts in Q1 2024 across Boise, Idaho, while running the business virtually from London. He walks through his hiring sequence, his conversion numbers, why he now flips only about 10% of deals, and how novations became more than half his volume. He's also candid about taking no salary and selling personal rentals through 2022-2023 after losses on flips and development deals.
Key takeaways
- Outbound cold calling builds sales skill while costing nothing but time — Ryan tracked 'no's' as a game and hit 450 no's over eight months before his first deal.
- His current conversion math: roughly 10-15% contact rate on established outbound leads, one contract per 57 leads, and a 70-72% close rate on signed contracts.
- Don't hand new acquisitions reps every exit strategy at once. Ryan's reps do cash-only for six months, then terms, then novations — otherwise they skip the pain and motivation questions and reach for the easiest offer.
- Never pay acquisitions commissions off gross revenue on flips; it has to be tied to profit or losses become an added liability.