Pete Reese
Pete Reese has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch.
How to make $4m in One Year Flipping Raw Land with Pete Reese
Pete Reese explains how he built a virtual land flipping business doing roughly $4 million in gross revenue in 2022, buying raw land sight-unseen across multiple states and reselling it in about 60 days. He walks through his direct mail process (blind offers with a one-page purchase agreement), list building with DataTree, his eight-to-nine person half-virtual team, and how he finances deals with his own cash or profit-split partners.
Key takeaways
- Pete mails actual offers: a two-page piece where page one introduces the company and page two is a one-page purchase agreement with the parcel number, acreage, county and offer price — sellers sometimes just sign and mail it back.
- Lists come from DataTree (a First American product), filtered for raw land with no improvement value and within certain assessed value ranges, then manually trimmed of duplicates, railroad, county and utility-owned parcels.
- Scaling mail volume past a point raised cost per deal from about $2,500 to $3,500–$4,500, so Pete cut from ~100,000 pieces a month to ~50,000 and put the effort into list cleanup instead.
- Parcels under 10 acres are harder because a building site is the only exit; at 10+ acres there's still demand for recreation, agriculture or animals even if it isn't buildable.