Jordan Berry
Jordan Berry has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch.
Are Laundromats The Real Cash Flow King? with Jordan Berry
Jordan Berry, a former pastor turned laundromat owner and operator of Laundromat Resource, explains how laundromat investing works: typical returns, where deals are found, what due diligence looks like, and how financing is structured. He also covers build-out costs and impact fees, operational basics that separate a good laundromat from a "zombie mat," and his plan to roll up a few hundred laundromats into a portfolio.
Key takeaways
- A typical "base hit" laundromat can return 20-25% cash on cash unleveraged, before any financing is added, but it's a business, not passive income.
- Most laundromats sell through brokers before hitting BizBuySell-type sites, so building relationships with laundromat and small-business brokers is the main deal source, followed by direct mail and door knocking.
- Average laundromats run 2,500-3,500 sq ft, but size matters less than the model — Berry cites a 600 sq ft shop doing six figures net with pickup and delivery service.
- Seller financing is common in laundromats precisely because the books are often bad or the owner skims, which makes bank financing hard and due diligence the most technical part of the process.