Jason Wright
Jason Wright has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch.
Automating Your Money Raising with Jason Wright
Jason Wright of Intentionally Inspirational explains how he uses ActiveCampaign automations to help capital raisers nurture new email subscribers, announce deals, collect soft commitments and stay in touch with current investors. He also walks through building better lead magnets, which platforms actually generate traffic for capital raisers, and how he restructured his agency around a narrow, teachable service so he no longer does fulfillment himself.
Key takeaways
- Most capital raisers do nothing after someone joins their list — Jason compares pitching a cold subscriber to asking a neighbor you met once to borrow their truck. Nurture before you need the money.
- Use both email and text: email deliverability means investors miss deal announcements, but never cold text — only people you've spoken to at least once or existing investors.
- Automating the raise (deal announcement, webinar, soft commit, docs, wiring) gives visibility into where money is getting stuck, which most operators lack.
- Don't slap your logo on an ebook you didn't write. Ask whether someone would pay $50 for your lead magnet, and put it on its own clean custom domain rather than a subdomain for better conversions and easier sharing.