Eric Clunn
Eric Clunn has been a guest on Collecting Keys, the real estate investing podcast hosted by Mike DeHaan, Dan Austin and Dylan Koch, 2 times.
Deal Case Study: Overcoming Seller Challenges In A Win-Win Deal w/ Eric Clunn
Scale community member Eric Clunn walks through a wholesale deal on an oddly configured four-bed, two-bath house in southern Wisconsin that he found with an offer postcard sent to an absentee-with-equity list. The seller initially balked at Eric's $125K offer but accepted after Eric used the pullback, signing the contract on Christmas morning. Eight outstanding judgments against the seller nearly killed the deal, and Eric ended up calling creditors himself and routing documents to a print shop so the seller could sign, netting a $5,000 assignment fee.
Key takeaways
- Offer postcards (like the RS product) are conversation starters, not accurate valuations — run your own numbers regardless of what the card or seller says.
- The pullback works: Eric held at $125K, wished the seller luck, and referred him to a realtor; the seller who wanted $200K texted back "I'll take it."
- Don't stop marketing or follow-up over the holidays — this contract was signed 8:10 AM on Christmas Day.
- Judgments against a seller show up in escrow and must be paid off; deeding the property away does not make them disappear.
Deal Case Study: Using Direct Mail to Find Your First Deal w/ Eric Clunn
Eric Clunn, a SCALE community member with no prior real estate experience, walks through his first wholesale deal in Rock County, Wisconsin. He explains how an offer-on-postcard direct mail campaign to an absentee owner/vacant list produced a callback within days, how he comped and offered on a five-bedroom historic home, and how he found an out-of-state buyer through Facebook investor groups to net an $8,500 assignment fee.
Key takeaways
- Postcards that include an actual offer price work as conversation starters — sellers call in asking how the number was calculated, whether the offer is high or low.
- The absentee owner + vacant list combination is high intent: USPS-reported vacancies flagged a landlord couple who had just finished a squatter eviction and demo and no longer wanted to rehab the property.
- Read the seller before choosing your process. Because the sellers were older and old school, Eric drove back out to present and sign the contract in person instead of sending a DocuSign.
- A buyers list can be built from scratch by joining every local Facebook investor group and sending out a detailed property offer sheet — Eric's buyer lived in Vermont but was a large buyer in his Wisconsin market.