On today’s Friday Focus episode, our host Mike DeHaan is sharing his and Dan Austin’s Collecting Keys Podcast origin story.  Although their wives are not fans of the “Mike and Dan show”, they’ve since found that you all enjoy listening to their podcast, so they thought they would give you some context around how and why they started this podcast and why entrepreneurs should invest in creating a podcast of their own.

In this episode, you will hear how Mike and Dan went from best friends to business partners, how they grew their show organically, and how they created a business out of podcasting.

Creating this podcast was one of the smartest decisions they made, even though it takes a lot of resources to maintain, there are a ton of major benefits of having a podcast as an entrepreneur that they want to share with you in this episode. Tune in to hear this and more!

Topics discussed in this episode:

• The evolution of Mike and Dan’s friendship
• How the name “Collecting Keys” came to be
• Why you shouldn’t listen to the first ten episodes of Collecting Keys
• How they grew their show
• Creating a business out of podcasting
• How their Instant Investor Program was born
• Why they started the partnership program
• Benefits of podcasting
• Why building a personal brand is important
• The amount of work and money it takes to run a podcast