Real estate moves slower during the holiday season, but there’s still work you can do that will pay off in the new year! In today’s episode of Collecting Keys Podcast, you’ll learn how you can nurture leads during a time of year when everyone else is taking time off. Mike and Dan also share the marketing copy they’ve had success with, as well as the minor details that make a big difference on marketing calls.

By treating these calls as a simple check-in and not a sales call, you can build rapport and comfort with potential clients. Most will not want to sell at that moment, but once they’re ready in a few months, you will be one of the first people they call if you make a good impression. Whether it be owner-occupancy or landlord properties, smart marketing during the holidays can help you snag real estate deals! Tune in to learn more.

Topics discussed in this episode:

• The problems that come with Airbnb hosting
• Building connections with potential clients
• Using the holidays to your marketing advantage
• How taxes can affect the seller timelines
• Why Mike and Dan love direct mail