Entrepreneurs often get so caught up in getting the perfect logo or website made that they end up neglecting the fundamental aspects of starting a business. Host Mike DeHaan calls this “productive procrastination,” and he has more to say on the topic in this week’s Friday Focus.
In this episode, Mike dives into the early stage pitfalls of branding, and gives a quick summary of how new and established businesses should approach the branding process. You’ll learn at what point in your business you should focus on branding versus when your time and money would be best spent on business development and growth.
Mike also tells the story of what he names his first real estate business, and his mistake highlights the importance of choosing the right name for your industry.
Tune in to hear what steps you should take to start branding your business!
Topics discussed in this episode:
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