Trying to improve your deal flow? In this week’s Friday Focus episode, Mike has a solution that will maximize your leads and create a successful marketing system: the marketing pyramid. Mike’s marketing pyramid features 3 tiers of marketing, and he outlines each level and the people you target in every tier. He covers speculative marketing, hopeful marketing, and targeted marketing like the Collecting Keys favorite, direct mail.

You’ll hear which types of marketing pair together, how to create brand awareness, which type of marketing will get you the most leads, how to test which marketing channels are working for your business, and MORE. Tune in now to learn how to build the perfect marketing pyramid!

Topics discussed in this episode:

• Mike’s marketing pyramid
• The people you target at each level of the pyramid
• What type of marketing is good for brand awareness
• How we suggest you begin your marketing process