EP 56 – Making KPI’s Simple To Save Big Bucks

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Show Notes

KPIs, or key performance indicators, are the report card for your business, but what “subjects” are the most important? On this episode of Collecting Keys Podcast, hosts Dan and Mike are also sharing the three main KPIs they track for their marketing and wholesale business, and how they use this data to make marketing decisions.

Dan and Mike may have been ghosted by their scheduled guest, but they’re still bringing the heat with another helpful episode for real estate investors! You’ll learn how to calculate your cost per lead, find out what leads are converting into real deals, and why this data is invaluable for driving your marketing goals.

They also give an update on their business, such as newly leased properties and tenant stories, and discuss their struggle with property managers. Remember that no one cares about the success of your business more than you do, so don’t miss this episode!



Topics discussed in this episode:

  • Commentary (or complaints) on property managers
  • Business updates from Mike and Dan
  • Deal scenarios to get the highest ROI
  • The most important KPIs for your business
  • What is “total return on marketing,” and how to track it?
  • Using your data to forecast leads and plan marketing
  • Tracking different groups of people
  • Following up on leads

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Links from the Episode

Check out the FREE Collecting Keys “Sub To Transactions” Master Class!


If you’re an established investor with money to invest, but not the time, check out the Instant Investor PRO Program! https://collectingkeys.com/

Check out the Big Dan Energy shirt (and more!) in the Collecting Keys Merch Store: https://store.collectingkeys.com/

Download the FREE 5-Step Guide To Generating Off Market Leads here: https://collectingkeys.com/resources/

If you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://collectingkeys.com/keyscon-2023/ and see if you are a good fit for the mastermind group!

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