When your marketing stops working, what do you do: double down or hit pause? We’re with Cam Cathcart to discuss what happened when he stopped marketing, the deeper issues it exposed inside his business, and what he plans to change moving forward.

We dive into follow-up and acquisition mistakes, his shift from investor to business owner, and share our own strategy that turns direct mail into real deals. Tune in to hear how we’re addressing marketing and sales challenges in our businesses!

Topics discussed:

• Cam’s current business (2:01)
• Starting a wholesale/flipping business with no marketing (04:01)
• Why Cam stopped direct marketing (05:54)
• Struggles with follow-up and lead conversion (06:57)
• Challenges scaling a sales team (12:40)
• Running a brokerage-style sales team (20:43)
• Building systems for you real estate business (23:14)
• The pros and cons of having a business partner (25:51)
• Dynamics of a successful partnership (27:45)
• Why we slowed down in rentals (32:25)
• Our 2024 ad spend numbers (35:11)
• Direct mail issues and mistakes (37:09)
• Why your response rate might be so low (38:40)
• Our direct mail marketing strategy (41:34)

Connect with Cam Cathcart:

https://www.instagram.com/cam.cathcart/

https://revelcityhomebuyers.com/