What worked in wholesaling five years ago won’t cut it in 2025. After a decade in the business, Greg Helbeck has made three key shifts to his marketing strategy to keep leads coming in and deals flowing. In this episode, he breaks down the new way he’s using cold calling, why most investors are struggling with lead generation, and what it really takes to stay competitive in today’s market.

We also dive into the growing ethical concerns in wholesaling, how to find “invisible deals” in your market, and more. Join us as we get into the good, the bad, and the ugly of wholesaling!

Topics discussed:

• Meet Greg Helbeck (02:05)
• How to spot shady real estate gurus (03:45)
• Lead generation mistakes new investors make (06:00)
• Why most new wholesalers fail (08:04)
• What you should be doing to succeed (10:40)
• New marketing challenges in real estate (14:39)
• Marketing/lead gen strategies still working today (17:47)
• What investors get wrong about the wholesaling sales process (23:53)
• Will wholesaling become illegal? (27:18)
• How the wholesaling industry has changed (33:13)
• Using rehab costs to stay competitive (36:52)
• The key to making a lot of money wholesaling (42:34)

Connect with Greg Helbeck:
https://www.instagram.com/grego_37/