There are many ways to gain find sellers — and cold calling is just one of them. But if you don’t know how to build trust and communicate with people, your lead is likely to go cold.

In this episode of Collecting Keys Podcast, we discuss our opinions on cold calling and whether it’s an effective strategy to get leads. We also share our tips for cold calling so you can leverage it and increase your conversion rate.

Here are some power takeaways from today’s conversation:

• Don’t be afraid to deal with tenants
• Proper communication is key in the real estate industry
• Build rapport with clients and potential leads
• Make sure you’re acquiring leads from a trusted source
• Get skilled individuals to do the cold calling