Speed to lead makes the difference between an active pipeline and missed opportunities. In this episode with SCALE member Drake Johnson, we go back to basics on effective lead management and conversion strategies.

Drake shares his effective lead management process that’s helped him streamline operations and scale his business, from disqualifying leads early to their targeted five-minute response time. He also discusses their success with Facebook Ads, how they leverage AI in their follow-up process, and challenges in growing in order to seize opportunities.

Tune in to learn how a scaling real estate operator is mastering lead management!

Topics discussed:

• Introduction to Drake and his team
• Drake’s lead generation and disqualification process
• Challenges and strategies for converting leads
• Marketing and deal flow: direct mail and Facebook Ads
• Balancing opportunities with limited time and funding
• Pro tip: how your title company can help you navigate the market
• Three key criteria for determining if a property will sell
• The mindset you need to scale a real estate business
• Drake’s craziest real estate story
• Key lessons from Drake’s real estate career beginnings

Connect with Drake Johnson:

https://www.instagram.com/the_drake_johnson/

https://www.facebook.com/drake.johnson.5209