KPIs, or key performance indicators, are the report card for your business, but what “subjects” are the most important? On this episode of Collecting Keys Podcast, hosts Dan and Mike are also sharing the three main KPIs they track for their marketing and wholesale business, and how they use this data to make marketing decisions.

Dan and Mike may have been ghosted by their scheduled guest, but they’re still bringing the heat with another helpful episode for real estate investors! You’ll learn how to calculate your cost per lead, find out what leads are converting into real deals, and why this data is invaluable for driving your marketing goals.

They also give an update on their business, such as newly leased properties and tenant stories, and discuss their struggle with property managers. Remember that no one cares about the success of your business more than you do, so don’t miss this episode!

Topics discussed in this episode:

• Commentary (or complaints) on property managers
• Business updates from Mike and Dan
• Deal scenarios to get the highest ROI
• The most important KPIs for your business
• What is “total return on marketing,” and how to track it?
• Using your data to forecast leads and plan marketing
• Tracking different groups of people
• Following up on leads