The numbers don’t lie, but the lessons they teach might surprise you! This 2024 wrap-up episode dives into our key KPIs, including cost per deal and cost per lead, and what these metrics tell us about our business.

We share which marketing methods have been the most effective, key lessons from challenges and big wins that refined our approach, and what changes we’re making in 2025.

Tune in to hear what this year taught us about profitability, scaling a real estate business, and making money in the current market!

Topics discussed:

• 2024 KPIs: cost per deal and cost per lead (2:10)
• Our best marketing channel and 2025 marketing strategies (4:26)
• Challenges scaling locally vs. nationally (11:21)
• What’s the best investment in 2025: wholesales or flips? (13:41)
• Biggest lessons learned in 2024 (14:30)
• Where to spend your time when scaling a real estate business (24:53)
• Our favorite deals of the year (26:31)
• 2025 plans and goals (33:14)

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If you are interested in learning from Dan and Mike to receive coaching and learn how they built their business, head to https://collectingkeys.com/keyscon-2023/ and see if you are a good fit for the mastermind group!

Collecting Keys Podcast Resources:

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